India's National Telcom Backbone Bharat Sanchar Nigam Limited (BSNL) will launch Cell Broadcast based services "BSNL BUZZ" for its Mobile Customers. BSNL has signed agreement with M/s Celltick, who is providing mobile marketing services to all major telecom giants in the world with its “LiveScreen” Services.
M/s Celltick will deploy end to end management of providing content, promotions, contest etc. in association with BSNL. They will provide services to BSNL Mobile Customers which are customized according to the taste of individual mobile customers.
The services will be available to the new BSNL SIM holders. However for existing BSNL SIM holders, an application will be provided by M/s Celltick which can be sent through OTA platform and downloaded by the customer. As the Apps will reside in customer handset, dependent upon handset operating system, it is presumed that most of smartphone user will be able to use these services.
BSNL has already started earning revenue by marketing and promoting its Cell Broadcast Service in various telecom circles including Kerala, Chennai etc. Presently telecom industry is using Cell Broadcast channel for Advertisement, Marketing and Promotion of various companies or Value Added Services. Cell Broadcast is capable of broadcasting one single message to reach all mobile handsets in an area as small as one radio cell and as big as the entire country. Its' broadcast is real time and fast.
In short, "BSNL BUZZ" will provide customized contents to millions of BSNL users simultaneously and these Contents will be customized as per user preferences. BSNL will be launching "BSNL BUZZ" services by the the end of 2014.