BSNL has announced the revision in scrubbing charges for it’s retail bulk push SMS service to customers all over India. The revised scrubbing charges are applicable with immediate effect across all the telecom circles and which are applicable to all the existing as well as new customers of BSNL Retail Bulk Push SMS Service.
BSNL has also launched 100% waival in scrubbing charges for all Government Entities, Public Sector Units (PSUs) and Scheduled Banks as a promotional offer till 31st December 2021. It means, all the existing as well as new customers who are under Government category can avail this promotional discount scheme while availing BSNL Bulk Push SMS Service. This 100% waival is applicable to State Govt./Central Govt. Departments, State Govt. / Central Govt. PSUs and Scheduled Banks.
An official statement from BSNL regarding the reduction / revision / 100% waival in DLT Scrubbing Charges read as follows:-
The Competent authority has decided to revise the scrubbing charges as under with immediate effect across all the telecom circles.
1) BSNL’s Revised DLT Scrubbing Charges for General Principal Entities (General PEs)
|Scrubbing Charges per submitted SMS to DLT for General PEs (Excluding GST)|
2) Scrubbing charges for all Govt. entities, PSUs and all scheduled banks (except private banks) are waived off till 31st December, 2021.
What is DLT Registration? Why it is needed to send Bulk Push SMS to End Customers in India?
Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform. It is being issued in the public interest to control the SMS spam from various marketing firms. Earlier the bulk SMS providers were required to register with TRAI. With the updated rules, whoever wants to send promotional or transactional SMS to their customers needs to be DLT registered. To help you understand the system it’s advised you learn about the commercial communication ecosystem. There are different types of entities involved in the process. Let us see one by one.
It’s the organization who’s sending SMS to the customers. It could be an individual, partnership firm, or any private and government entity. As per the updated TRAI rules every entity has to be registered with the telecom operators in the DLT platform.
The end customer is the mobile subscriber who will receive the SMS. S(he) can provide consent to receive promotional SMS from any business. The end customer can set preferences, register complaints, and unsubscribe at any time as per the TRAI rules.
Bulk SMS service providers are the ones who provide this service to organizations or companies. Every service provider needs to be registered on the DLT platform to send messages on behalf of the principal entity.
These are the access providers who would be directly connected to TRAI and help in the regulation process. Example: BSNL, Jio, Vi, Airtel etc.
Procedure For DLT Registration
Customers / Entities that run SMS marketing campaigns require to register themselves in the DLT platform according to TRAI guidelines. This has been introduced to initiate transparency of the functionalities of Enterprises. It also helps TRAI identify the customers who initiate the SMS/voice service so that they can transparently use the service without any trust issues. This has been implemented by all the operators and now telemarketers and enterprises can make the registration under any operator’s DLT platform following the above steps. You’ll be receiving a unique registration number as per your registration as a telemarketer or enterprise on the first phase of DLT registration.
DLT Registration Portals for Various Telecom Operators in India
Check out some of the latest tariff updates and offers below:-
Dear readers, please share this latest news regarding reduction in DLT scrubbing charges among all your friends and relatives who wish to avail Bulk Push SMS Service from BSNL. How many of you are aware of BSNL’s Bulk Push SMS Service and it’s tariff?