BSNL has announced the revision in scrubbing charges for Bulk Push SMS Service. The PSU has also announced that 50% discount on scrubbing charges which is currently applicable to Government entities and PSUs will also continue till further orders.
As per the latest information, scrubbing charges for Bulk SMS service is reduced to 2.0 paisa per SMS from existing rate of 2.1 paisa per SMS for SMS count below 10 Crores. For Government entities, PSUs and Scheduled Banks (except private banks), the rate will be just 1.0 paisa per SMS for the same slab. Scrubbing charges are applicable to SMS submitted to DLT platform for filtering as per TRAI TCCCPR 2018 regulations.
| BSNL Bulk SMS Service – DLT Scrubbing Charges applicable with effect from 01-06-2021 | ||||
| Sl No | SMS submitted to DLT per month | Scrubbing Charges per submitted SMS to DLT for General PEs(Pricipal Entities) [Excluding GST] | Scrubbing Charges per submitted SMS to DLT for Government Entities, PSUs and all scheduled banks (Except Private Banks) [Excluding GST] | |
| 1 | Less than 10 Crores | 2.0 paise | 1.0 paise | |
| 2 | 10 Crores to < 30 Crores | 1.9 paise | 0.95 paise | |
| 3 | 30 Crores to < 50 Crores | 1.8 paise | 0.90 paise | |
| 4 | 50 Crores to < 80 Crores | 1.7 paise | 0.85 paise | |
| 5 | 80 Crores to < 100 Crores | 1.6 paise | 0.80 paise | |
| 6 | 100 Crores to < 150 Crores | 1.5 paise | 0.75 paise | |
| 7 | 150 Crores and above | 1.4 paise | 0.70 paise | |
*GST will be charged as usual.
Scrubbing charges will remain exempted for Government sender ids that have received exemption approval from TRAI. The above revision is applicable to both transactional and promotional bulk SMS service provided by BSNL.
| BSNL’s Revised Retail Bulk Push SMS – Monthly Plans (30 Days Validity) | |||
SMS Range (Count) | Rate/SMS* (Rs) | Plan Base Amount* (Rs) | #Scrubbing Chargers per SMS [For Private Entities] (Rs) |
10,000 to 24,999 | 0.22 | 2,200/- | 0.021 |
25,000 to 49,999 | 0.17 | 4250/- | 0.021 |
50,000 to 99,999 | 0.14 | 7000/- | 0.021 |
1,00,000 to 9,99,999 | 0.13 | 13,000/- | 0.021 |
10,00,000 to 49,99,999 | 0.12 | 1,20,000/- | 0.021 |
50,00,000 to 99,99,999 | 0.11 | 5,50,000/- | 0.021 |
Greater than 1,00,00,000 | 0.10 | 10,00,000/- | 0.021 |
| BSNL’s Revised Retail Bulk Push SMS – Annual Plans (365 Days Validity) | |||
SMS Range (Count) | Rate/SMS* (Rs) | Plan Base Amount* (Rs) | #Scrubbing Chargers per SMS [For Private Entities] (Rs) |
10,000 to 24,999 | 0.33 | 3,300/- | 0.021 |
25,000 to 49,999 | 0.25 | 6,250/- | 0.021 |
50,000 to 99,999 | 0.21 | 10,500/- | 0.021 |
| Greater than 1,00,000 | 0.20 | 20,000/- | 0.021 |
*GST not included | |||
| #Scrubbing Charges is subject to change as and when communicated by BSNL Corporate Office, New Delhi | |||
What is DLT Registration & why it is needed?
In accordance with the telecom regulatory authority of India, TRAI guidelines named as TCCCPR 2018, all the business entities who want to send commercial communication to their customers, have to register themselves as Principal entity mandatorily on BSNL DLT portal https://www.ucc-bsnl.co.in/. All the existing and new business entities who wish to use Bulk SMS / OBD (Out Bound dialing) should register in BSNL DLT portal as Principal entity to comply with TRAI’s TCCCPR 2018 guidelines. The objective of the new regulation notified is to effectively deal with the nuisance of spam experienced by the subscribers.
The TCCCPR 2018 regulations provide for:-
a) Registration of senders [businesses(Entities) and telemarketers] : The business will be able to assert their identity and build trust of the clients. This diminishes the ability of unknown entities reaching their customers with calls and messages that are fraudulent or otherwise of dubious nature.
b) Registration of Headers : Using headers intelligently to segregate different types of messages.
c) Registration of Message template : The concept of registered templates for both SMS and voice communication to prevent deliberate mixing of promotional messages into the transactional stream.
d) Registration of subscribers’ consent
e) Fine-grained control over preferences
The DLT portal “www.ucc-bsnl.co.in” is live and all registration of Telemarketers, Entities, Headers & Templates have to be done in DLT portal.
Dear readers, please share your views and opinions about this latest tariff update from BSNL via comments with us. How many of you have subscribed to BSNL’s Bulk SMS Service?
