Bharat Sanchar Nigam Limited (BSNL) has announced 100% discount on registration charges for all new customers who wish to avail Bulk Push SMS service from the PSU. After the introduction of TCCCPR 2018 regulations, BSNL was charging Rs 3000/- + GST as registration charge in DLT portal for all new customers availing Bulk Push SMS service.
To encourage more customers to get themselves registered in BSNL DLT portal, BSNL authorities has decided to waive-off the registration charges from all new customers with immediate effect. In April 2021, all telecom service providers implemented TCCCPR 2018 regulations and content template scrubbing. With the implementation of advanced DLT technology, the issues associated with spam / fake messages is expected to reduce to a great extent.
During the implementation of content templates scrubbing in April 2021, it was observed that most of the entities have already been registered on DLT and only few number of new entities are being registered. Many of the BSNL field units were also requesting that BSNL should not take the registration charges from entities as other telecom operators have already waived the same. Hence BSNL authorities has decided to waive-off registration charges for all new principle entities in BSNL DLT Portal.
This move will help BSNL to on board maximum principal entities (PEs) in DLT Portal and thereby increase in the bulk SMS revenue in coming days. Moreover, consent acquisition on the DLT by the Principal Entities (PEs) shall be started very soon and the decision on consent acquisition charges is under discussion in the industry.
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What is DLT Registration & why it is needed?
In accordance with the telecom regulatory authority of India, TRAI guidelines named as TCCCPR 2018, all the business entities who want to send commercial communication to their customers, have to register themselves as Principal entity mandatorily on BSNL DLT portal https://www.ucc-bsnl.co.in/. All the existing and new business entities who wish to use Bulk SMS / OBD (Out Bound dialing) should register in BSNL DLT portal as Principal entity to comply with TRAI’s TCCCPR 2018 guidelines. The objective of the new regulation notified is to effectively deal with the nuisance of spam experienced by the subscribers.
The TCCCPR 2018 regulations provide for:-
a) Registration of senders [businesses(Entities) and telemarketers] : The business will be able to assert their identity and build trust of the clients. This diminishes the ability of unknown entities reaching their customers with calls and messages that are fraudulent or otherwise of dubious nature.
b) Registration of Headers : Using headers intelligently to segregate different types of messages.
c) Registration of Message template : The concept of registered templates for both SMS and voice communication to prevent deliberate mixing of promotional messages into the transactional stream.
d) Registration of subscribers’ consent
e) Fine-grained control over preferences
The DLT portal “https://www.ucc-bsnl.co.in/” is live and all registration of Telemarketers, Entities, Headers & Templates have to be done in DLT portal.
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