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30 May 2021

BSNL Bulk SMS Service : 50% discount on scrubbing charges for Government entities, PSUs and Scheduled Banks

Bharat Sanchar Nigam Limited (BSNL) has announced the revision in scrubbing charges for Bulk SMS Service availed by Government entities, PSUs and Scheduled Banks. As per the latest information, BSNL will be allowing 50% discount on DLT scrubbing charges with effect from 1st May 2021.


BSNL Bulk SMS Service : 50% discount on scrubbing charges for Government entities, PSUs and Scheduled Banks


This special discount scheme is exclusively applicable to Government entities, PSUs and Scheduled Banks except Private entities / Private Banks. DLT (Distributed Ledger Technology) scrubbing charge is the cost for operators to check the flow of unregistered SMS headers or content over their networks and match senders according to customers DND (Do Not Disturb) preferences.

BSNL Bulk SMS Service - DLT Scrubbing Charges applicable wef 01-05-2021
Sl No
SMS submitted to DLT per month
Scrubbing Charges per submitted SMS to DLT for General PEs(Pricipal Entities) [Excluding GST]
Scrubbing Charges per submitted SMS to DLT for Government Entities, PSUs and all scheduled banks (Except Private Banks) [Excluding GST]
1
Less than 10 Crores
2.1 paise 1.0 paise
2 10 Crores to < 30 Crores 2.0 paise 1.0 paise
3 30 Crores to < 50 Crores 1.9 paise 0.95 paise
4 50 Crores to < 80 Crores1.8 paise 0.90 paise
5 80 Crores and above1.7 paise 0.85 paise

*GST will be charged as usual.


As we reported earlier, BSNL was offering 100% discount on DLT scrubbing charges for Govt. entities, PSUs and all scheduled banks (except private banks) till 30th April 2021. Now as per this latest tariff revision, all Govt institutions, PSUs as well as scheduled banks need to pay 50% of DLT scrubbing charges. The above revision is applicable to both transactional and promotional SMS. Latest BSNL Bulk SMS tariff plans are given below for your quick reference.


BSNL's Revised Retail Bulk Push SMS - Monthly Plans (30 Days Validity)
SMS Range (Count)
Rate/SMS* (Rs)
Plan Base Amount* (Rs)
#Scrubbing Chargers per SMS
[For Private Entities] (Rs)
10,000 to 24,999
0.222,200/-
0.021
25,000 to 49,999
0.17
4250/-
0.021
50,000 to 99,999
0.14
7000/-
0.021
1,00,000 to 9,99,999
0.13
13,000/-
0.021
10,00,000 to 49,99,999
0.12
1,20,000/-
0.021
50,00,000 to 99,99,999
0.11
5,50,000/-
0.021
Greater than 1,00,00,000
0.10
10,00,000/-
0.021
BSNL's Revised Retail Bulk Push SMS - Annual Plans (365 Days Validity)
SMS Range (Count)
Rate/SMS* (Rs)
Plan Base Amount* (Rs)
#Scrubbing Chargers per SMS
[For Private Entities] (Rs)
10,000 to 24,999
0.333,300/-
0.021
25,000 to 49,999
0.25
6,250/-
0.021
50,000 to 99,999
0.21
10,500/-
0.021
Greater than 1,00,000
0.20
20,000/-
0.021
*GST not included
#Scrubbing Charges is subject to change as and when communicated by BSNL Corporate Office, New Delhi


What is DLT Registration & why it is needed?

In accordance with the telecom regulatory authority of India, TRAI guidelines named as TCCCPR 2018, all the business entities who want to send commercial communication to their customers, have to register themselves as Principal entity mandatorily on BSNL DLT portal https://www.ucc-bsnl.co.in/. All the existing and new business entities who wish to use Bulk SMS / OBD (Out Bound dialing) should register in BSNL DLT portal as Principal entity to comply with TRAI's TCCCPR 2018 guidelines. The objective of the new regulation notified is to effectively deal with the nuisance of spam experienced by the subscribers.


The TCCCPR 2018 regulations provide for:-

a) Registration of senders [businesses(Entities) and telemarketers] : The business will be able to assert their identity and build trust of the clients. This diminishes the ability of unknown entities reaching their customers with calls and messages that are fraudulent or otherwise of dubious nature.

b) Registration of Headers : Using headers intelligently to segregate different types of messages.

c) Registration of Message template : The concept of registered templates for both SMS and voice communication to prevent deliberate mixing of promotional messages into the transactional stream.

d) Registration of subscribers' consent

e) Fine-grained control over preferences


Telecom Subscribers are advised :- 

i) Not to use their mobile/landline number for sending any commercial communication of any type (Transactional/Promotional/Service) in any form like call and SMS. Such unauthorized use may lead to restrictions/capping on the subscribers usage or even disconnection of subscriber’s all numbers and blacklisting for two years.

ii) To set their preferences based on product category, day, time, mode of communication for which they wish to receive promotions or block them.

iii) To report complaints related to receipt of unwanted calls/SMS through their service providers call centre @ 1909, SMS to 1909, IVR, Website, app etc. and also through TRAI DND app.

iv) Telemarketers to use only designated number series for commercial calls and/or authorized web-connectivity for commercial SMSs after proper registration and onboarding on the DLT platform of BSNL.


Principal Entities are advised :-

i) To send all commercial communication to their subscribers/prospects have to mandatorily register on the DLT platform with BSNL as Principal Entity.

ii) Registration of all Headers/SMS sender IDs/Numbers from which they want to send Commercial communication.

iii) Call and SMS content templates of all Commercial Communication have to be pre-registered on the DLT portal.

iv) Submission of all existing subscriber consents (not older than six months) in the migration phase.

v) All future consents will be obtained, verified and recorded digitally only.

vi) All commercial communication, going forward, will only be permitted for entities/businesses/ organizations who have registered themselves, their headers and templates on the portal.

vii) All commercial communication will be pre-verified with the subscribers Preference and consent before being delivered to them.


The DLT portal "www.ucc-bsnl.co.in" is live and all registration of Telemarketers, Entities, Headers & Templates have to be done in DLT portal.


Read More : Now BSNL customers can avail Google Smart devices bundled with Broadband (DSL/Bharat Fiber/Air Fiber) plans starting from Rs 777/-


Dear readers, please share your views and opinions about this latest tariff update from BSNL via comments with us. How many of you have subscribed to BSNL's Bulk SMS Service?

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