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12 December 2020

BSNL revised tariff plans for Bulk Push SMS Services for general customers and TRAI exempted sender IDs

Bharat Sanchar Nigam Limited (BSNL) has announced the revision in tariff plans for Bulk Push SMS Services for general customers as well as for TRAI exempted Sender IDs. The revised BSNL Bulk SMS tariff plans are applicable with effect from 1st December 2020 on PAN India basis.


BSNL revised tariff plans for Bulk Push SMS Services for general customers and TRAI exempted sender IDs


The revised charges are applicable to both transactional and promotional categories of Bulk Push SMS Services being provided via BSNL. As per the telecom commercial communications customer preference regulations, 2018 (TCCCPR, 2018) TRAI may grant exemption from SMS Terminating charges up to 5 paisa to government entities for sending message of public interest. Such entities are generally termed as TRAI exempted sender IDs.

Revised BSNL Bulk Push SMS Service for General Customers
Sl No Push SMS per Month SMS Charges (in paisa per SMS) (excluding GST)
SMS to BSNL customers “On-net (paisa per SMS)” SMS to other telecom service provider customers “Off-net (paisa per SMS)”
Transactional/Promotional SMS Transactional/Promotional SMS
Existing Revised Existing Revised
1 less than 50 Thousand
Flat Rs.6,500*
Flat Rs.6,500*
2 More than 50 thousand to less than 1 Lakh
Flat Rs.12,000*
Flat Rs.12,000*
3 1 Lakh to <10 Lakh 10
10
11.2 11.2
4 10 Lakh to <50 Lakh 9.2 9.4 10.2 10.2
5 50 Lakh to <1 Crore 8.8 9.0 9.2 9.2
6 1 Crore to < 2 Crore 8.5 8.7 8.9 8.9
7 2 Crore to < 5 Crore 8.2 8.4 8.6 8.6
8 5 Crore to < 10 Crore 8.0 8.2 8.4 8.4
9 10 Crore to < 30 Crore 7.8 8.0 8.2 8.2
10 30 Crore to < 50 Crore 7.6 7.8 8.1 8.1
11 50 Crore to < 80 Crore 7.3 7.5 7.9 7.9
12 80 Crore and above 7.3 7.4 7.8 7.8
Revised BSNL Bulk Push SMS Service for TRAI Exempted Sender IDs
Sl No Push SMS per Month SMS Charges (in paisa per SMS) (excluding GST)
SMS to BSNL customers “On-net (paisa per SMS)” SMS to other telecom service provider customers “Off-net (paisa per SMS)”
Transactional SMS Only Transactional SMS Only
Existing Revised Existing Revised
1 less than 50 Thousand
Flat Rs.6,500*
3
Flat Rs.6,500*
3.3
2 More than 50 thousand to less than 1 Lakh
Flat Rs.12,000*
Flat Rs.12,000*
3 1 Lakh to <10 Lakh 5 6.2
4 10 Lakh to <50 Lakh 4.2 5.2
5 50 Lakh to <1 Crore 3.8 4.2
6 1 Crore to < 2 Crore 3.5 2.8 3.9 3.1
7 2 Crore to < 5 Crore 3.2 3.6
8 5 Crore to < 10 Crore 3.0 2.6 3.4 2.9
9 10 Crore to < 20 Crore 2.8 2.4 3.2 2.7
10 20 Crore to < 30 Crore 2.8 2.3 3.2 2.5
11 30 Crore to < 50 Crore 2.6 2.2 3.1 2.4
12 50 Crore and above 2.3 2.9

*GST extra.

All other terms and conditions will remain same. The above mentioned tariff was implemented from 01-12-2020 onwards on PAN India basis.

DLT Scrubbing Charges
DLT Scrubbing Charges for  BSNL Bulk Push SMS Services
SMS Submitted to DLT per Month Scrubbing Charges per submitted SMS to DLT
less than 10 crores
2.1 paise
10 crores < 30 crores
2.0 paise
30 crores to < 50 crores
1.9 paise
50 crores to <80 crores
1.8 paise
80 crores and above
1.7 paise


DLT (Distributed Ledger Technology) scrubbing charge is the cost for operators to check the flow of unregistered SMS headers or content over their networks and match senders according to customers DND (Do Not Disturb) preferences. 

Non applicability of Scrubbing Charges
BSNL has decided to waive off scrubbing charges for Govt. Entities / PSUs & all scheduled banks (except private banks) till 31-12-2020.

What is DLT Registration & why it is needed?
In accordance with the telecom regulatory authority of India, TRAI guidelines named as TCCCPR 2018, all the business entities who want to send commercial communication to their customers, have to register themselves as Principal entity mandatorily on BSNL DLT portal https://www.ucc-bsnl.co.in/. All the existing and new business entities who wish to use Bulk SMS / OBD (Out Bound dialing) should register in BSNL DLT portal as Principal entity to comply with TRAI's TCCCPR 2018 guidelines.


What are  TRAI exempted sender IDs & Who can apply for 5 paisa exemption?
Regulation 35 of TCCCPR, 2018 provides there shall be no Service SMS charge on: -
  1. Any message transmitted by or on the directions of the Central Government or State Government.
  2. Any message transmitted by or on the directions of bodies established under the Constitution.
  3. Any message transmitted by or on the directions of the Authority.
Accordingly, TRAI may grant exemption from SMS Terminating charges up to 5 paisa to government entities for sending message of public interest. Exemption may only be granted to Government bodies mentioned in Regulations 35 of Telecom Commercial Communications Customer Preference Regulations, 2018 (TCCCPR, 2018) i.e. Central Government, State Government and bodies established under the constitution.

Exemption would be given if the purpose of sending messages is related to sending citizen centric messages and creating awareness for the general public such as messages with regard to campaigns related to Polio, AIDS, Swine Flu, Women Safety etc. No exemption would be given to State or Central Govt departments, who are charging customers for messages or sending messages for commercial purposes


Dear readers, please share your views and opinions about this revised Bulk Push SMS tariff plans of BSNL via comments with us.

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