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30 November 2020

BSNL revises Bulk Push SMS tariff plans and slabs for transactional and promotional SMS services

Bharat Sanchar Nigam Limited (BSNL) has announced revision in tariff plans and slabs for Bulk Push SMS service. As per the latest information, revised plans are applicable to both transactional and promotional SMS services.

BSNL revises Bulk Push SMS tariff plans and slabs for transactional and promotional SMS services

The latest revision has increased rate for SMS to BSNL numbers while rate to Non-BSNL numbers remain unchanged. BSNL has even reduced SMS rate no Non-BSNL numbers for customers opting monthly plan of more than 80 crore SMS and above. The revised rate for BSNL Bulk Push SMS is applicable from 1st December 2020 on wards on PAN India basis.

Revised BSNL Bulk Push SMS Plans with effect from 1st December 2020

(Tariff Applicable to Customers in all telecom circles in India)

Existing Offer SMS Charges in paisa / SMS (exclusing GST)
Sl No Push SMS per Month

SMS to BSNL Customers

"On-net (paisa/SMS)"

SMS to Non BSNL Customers

"Off-net (paisa/SMS)"

Transactional / Promotional SMS Transactional / Promotional SMS
Existing Revised Existing Revised
Less than Fifty Thousand
Flat Rs 6,500/-* Flat Rs 6,500/-*
More than 50 Thousand to Less than 1 Lakh
Flat Rs 12,000/-* Flat Rs 12,000/-*
1 Lakh to less than 10 Lakh
11.2 11.2
10 Lakh to less than 50 Lakh
9.2 9.4 10.2 10.2
50 Lakh to less than 1 Crore
8.8 9.0 9.2 9.2
1 Crore to less than 2 Crore
8.5 8.7 8.9 8.9
2 Crore to less than 5 Crore
8.2 8.4 8.6 8.6
5 Crore to less than 10 Crore
8.0 8.2 8.4 8.4
10 Crore to less than 30 Crore
7.8 8.0 8.2 8.2
30 Crore to less than 50 Crore
7.6 7.8 8.1 8.1
50 Crore to less than 80 Crore
7.3 7.5 7.9 7.9
12 80 Crore and above 7.3 7.4 7.9 7.8

*GST Extra

All other terms and conditions will remain same. The above mentioned tariff will be implemented from 01-12-2020 on PAN India basis.

BSNL Bulk Push SMS Service

BSNL Bulk SMS service provides a simple and user-friendly way for sending bulk as well as individual messages at affordable rates. This Service includes the facility to send both transactional and promotional SMSs. Transactional and Promotional SMS can be send by customers through BSNL web portal /API. Promotional SMS can be availed by the Customers having telemarketing registration.

Need / Application for Bulk Push SMS Service

BSNL's Bulk SMS service is extremely useful for Educational Institutions, Real Estate firms, Banking / Financial Institutions, Hospitals, Small & Medium Enterprise business units etc. for sending SMS to their customers. SMS may contain transactional or promotional content.

How to subscribe to BSNL Bulk Push SMS Service?

In accordance with the telecom regulatory authority of India, TRAI guidelines named as TCCCPR 2018, all the business entities who want to send commercial communication to their customers, have to register themselves as Principal entity mandatorily on BSNL DLT portal All Headers/SMS Sender IDs/numbers, from which they want to send Commercial communication along with call and SMS content templates must also be registered. Commercial communication without registration and not using the headers, assigned to them, may violate the provisions of the TRAI.

After registering in BSNL DLT Portal, customers wish to avail Bulk SMS service from BSNL may contact Enterprise Business unit of your nearest BSNL Business Area for further processing.

Read More : BSNL issues advisory to business entities : Registration in BSNL DLT Portal is mandatory for sending commercial communication

Dear readers, please share your views and opinions about this latest tariff revisions from BSNL via comments with us.

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