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22 April 2016

BSNL launched Social Media Contest amongst Employees for improvising brand image of BSNL

State run telecom major, Bharat Sanchar Nigam Limited (BSNL) launched campaign on Social Media platform of BSNL (Facebook & Twitter), amongst BSNL employees for improvising brand Image of BSNL. The proposed social media contests will be initiated by the BSNL with effect from 21st April 2016.

BSNL launched Social Media Contest amongst BSNL Employess for improvising brand image of BSNL

During this period, BSNL employee needs to visit the BSNL corporate Facebook & Twitter page and submit one slogan with photo or small content on improving the BSNL services, and making BSNL as Top Telecom operator of India. As per the latest information, the PSU launched two campaigns on the official Social Media platform of BSNL.

Campaign: A [For Social Media Nodal Officers]

Appreciation will be given to the Social Media Nodal officers of the Circles in terms of incentives / award for handling the PG complaint redressals, promptly and within a time bound manner. The award will be given to the entire team of nodal officer/ officers (Social Media management team) of the Circle. One Circle will be awarded maximum twice in a year.

The incentive will be given in the form of cash amount of Rs.50,000/-. The respective Circle General Manager may distribute total prize money of Rs. 50,000/- amongst the Social Media management team as per his wisdom. 

Those Circles with 'NIL' complaints registered and resolved on Social Media Platform will not be considered. Initially the campaign will commence from 20th April 2016 till 19th April 2017, for a period of 12 months, which may be extended yearly basis as decided by the BSNL. The winners will be declared on 25th of each month.

Campaign: B [BSNL Employee on Social Media Management] 

Appreciation to BSNL employees in terms of prizes who are actively engaged in improving BSNL brand Image on Social Media platform through slogan, information, small contents, photos, etc.

The winners amongst BSNL employees will be selected on monthly basis. Initially the program may be for a period of 3 months. The campaign runs from 20th April 2016 to 19th July 2016. BSNL employee needs to visit the BSNL corporate facebook & Twitter page and submit one slogan with photo or small content on improving the BSNL services, and making BSNL as Top Telecom operator of India. Multiple entries from one employee are permitted. 

The details of the Monthly Prizes: 
  • First Prize - Smartphone worth Rs.30,000/-
  • Second Prize - Smartphone worth Rs.20,000/- 
  • Third Prize - Smartphone worth Rs.15,000/- 
Prizes shall be declared latest by 1st of next month.

The details of the MEGA Prize (To be selected from draw from all monthly contest eligible entries): 
  • First Prize - Apple Macbook Air worth Rs.1,00,000/-
  • Second Prize - I-pad (Notebook) 64K worth Rs.50,000/- 
  • Third Prize - Smartphone worth Rs.20,000/- 
The procurement & distribution of prizes to the winner employees will be carried out by the respective Circle General Managers.

Read More : BSNL is rebuilding its brand image by resolving customer complaints through social media Platforms

Dear readers, please share your views and opnions about BSNL's Social Media Contest via comments with us. Whether this initiative will help BSNL to improve its brand image?

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