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14 January 2015

Exclusive: Idea plans to Reduce the Discounts and Freebies on Voice and Data plans in the coming days

Idea Cellular has said that the company will be reducing the discounts and freebies on Voice and Data plans will be reduced in the coming months of 2015. This statement has come just a few weeks before the spectrum auctions in February 2015.


Idea Cellular is currently the third biggest mobile operator in India. They are also expecting a rapid exponential growth in internet subscribers in the coming days. Other private telecom companies such as Airtel and Vodafone have also reduced discounts over the last few months.

Sri.Sashi Shankar, Chief Marketing Officer for Idea Cellular, told "Currently, 20% of our 150 million subscribers use internet. With a strong focus on data, we expect half of our subscribers to use the internet in the next three years. The subscriber base is likely to go up by 10-12% between now and financial year 2017-18 and added that much of this growth will come from low-teledensity, smaller markets."

Dear readers,  whether this tariff hike will affect the customer base of private mobile operators? Please share your views and opinions regarding the proposed reduction in discounts and freebies on Data & Voice plans.

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